The aim of this video was to provide a demonstration of a new type of fishing bait that "oozes" in the water, attracting fish towards it. The video was then to be used on social media to advertise the product which is availble in selected angling stores and online bait suppliers.
The video was shot over two days in total including the live demonstration day at Droitwich Angling Centre and a day out in the countryside to put the product to the test.